![]() The earlier commercials in the campaign involved a general comparison of the two computers, whereas the later ones mainly concerned Windows Vista and Windows 7. The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC-characterized as formal and somewhat polite, though uninteresting and overly concerned with work-often being frustrated by the more laid-back Mac's abilities. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC."). The Get a Mac advertisements follow a standard template. 10.2 Projectory "Japanese Camera" advertisement.10.1 Differentiating between a Mac and a PC.
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